Michael Bloomberg spent $1 billion to run a distraction campaign, taking headlines from Bernie Sanders’ repeated wins in the early 2020 Democratic primary. Bloomberg spent $500M the first week to flood the internet with influencers and meme makers being absolutely distracted by the low torrent of low effort shit post memes about Bloomberg. It was so obviously an astroturf campaign built on fake sentiment that everyone forgot Bernie won 5 states in a row and was crushing Biden. By the end of the month, Elisabeth Warren also bowed out and took her progressive voters to Biden.

So for $500 Million you can ruin a grassroots campaign! Buy bad memes and pay influencers to distract people.