It’s an interesting move. The only moves are to ban (at least from that sub) all of those users, or to decide that profanity doesn’t merit the NSFW tag.

The first would require a lot of work from the admins (either doing the moderating, or replacing mods until they find some that are willing to take orders on this, for free). The second endangers that sweet, sweet advertising money they want so dearly.

Of course, they could try to wait it out, but that seems unlikely. They’ve already taken extreme action to end the protests.