Corporate superstition is hilarious in hindsight. And only in hindsight. The most infamous example was film studios thinking audiences hated Mars. Nah: audiences hated three or four mediocre movies that tried using Mars as a trend to latch onto. But even a decade later, Disney decided to adapt A Princess Of Mars - a respected landmark of early science fiction - and really downplay the fact it’s set on Mars. They named it after the deliberately-generic isekai protagonist because they thought the original title was too girly and also too sci-fi.

These suits get so wound-up in nonsense that they can’t sell “Tits In Space.”