They are moving the investment to hybrids because there will be new ev truck competition next year from Tesla and Chevrolet. Lightning sales are up as are ev truck sales overall. There is likely a cap on how many people an ev truck makes sense for until ev infrastructure is further rolled out, but the investment is being moved to hybrids, not diesel or gas, so the market are not total reactionaries. Eventually, hybrids will be the minority product as they carry a costly redundancy that will be unnecessary for most people.
They are moving the investment to hybrids because there will be new ev truck competition next year from Tesla and Chevrolet. Lightning sales are up as are ev truck sales overall. There is likely a cap on how many people an ev truck makes sense for until ev infrastructure is further rolled out, but the investment is being moved to hybrids, not diesel or gas, so the market are not total reactionaries. Eventually, hybrids will be the minority product as they carry a costly redundancy that will be unnecessary for most people.