As Amazon becomes the latest platform to push an ad-supported tier, TV writers greet this retro model with frustration and, in some cases, disdain: “I thought 'Nine Perfect Strangers' with commercials was horrible,” says David E. Kelley of his Hulu show with breaks.
By streamers ignoring all the decades of broadcasting experience, and all established what’s fair air-time for both content and commercial. That’s the frustration… they’re rewriting standards… “my company, my content, my timings, my bottom-line”. And doing it poorly. And at top speed.