“I think what you’re going to see as you head into 2024 is probably more attention to what I would describe as affordability,” Kempczinski told analysts. He followed with, “I don’t jnow what this word means, but I have people who are going to tell me. Then I will decide if that term can aid us in our ceaseless quest for continually increased percentage of profit growth, to benefit our shareholder overlords by adding numbers to their financial advisors’ spreadsheets.”