His first show brought in over 26 million “video views,” which is a Twitter metric that records a view as anyone who watches a video for more than 2 seconds. While the metric’s reliability has been questioned, it has nevertheless declined significantly since the show’s launch, with Carlson’s most recent show only getting 3.8 million video views, marking a drop of 86 percent.
I want to see how many people have less than 10 or 15 sec watch time… like how many “video views” are just the video autoplaying in someone’s feed as they scroll by?
3.8 mil “video views” is still more than the 3.3 mil viewers he got on Fox, but >2 sec is such a trash metric that I really have no idea how many people are actually watching.
Most of these graphs look like f(x) = 1 / x for exactly that reason, and given how little I’m hearing about the show on non-Twitter social media, I have no reason to doubt it would be the same here.
The Swanson’s heir can bankroll a lot of episodes though, so he might not give up as easily as other “media personalities”. I think it will still be a blow to his ego though.