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- cross-posted to:
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If idiots would stop buying things like this then companies wouldn’t even try pulling this shit
Panasonic and Canaon have both done this before with LOG profiles.
the world is doomed
What the fuck
lowkey, I’m fine with this cuz like who needs this function?
Lots of people would love this feature. Prints and frames come in all sorts of different ratios, and it’s handy to know your composition will sit perfectly within those ratios.
You actually make a good point, i would love to try out shooting with wide aspect ratios
People who need 800 perfectly lined up yearbook photos or employee directory photos.
paid firmware updates… wow
Pretty sure Panasonic have done these too. I picked up a G9 a while back and there are paid firmware updates to shoot in log
Took a page from Atomos’ handbook
I was just about to say!
I bought a Ninja V last month. Couldn’t believe the audacity to ask me for another $100 for h265.
And I thought BMW were ridiculous when they offered heated seat functionality for a monthly subscription…
Tell me this isn’t real, holy fuck.
Mercedes was eyeing some subscription based features too. Truly dystopian imo.
Tons of Mercedes’ shit is already subs based; I know cause it reminds me everytime I start my car… :/
And you still bought the car?
I understood it when Nikon did it for a licensed video log format.
But this is loading some transparent PNG’s on your camera to overlay a video feed. It’s not exactly hard.
No thank you my a7 II is still going strong
And Sony hates that
No thank you my A6000 is still going strong
There are just two insightful comments on the PetaPixel article:
Allen Mac:
It’s likely due to patent issues - patent trolls demanding outrageous loyalties for using their ideas.
Mick:
100%, I guess they’ve got some large corporate client who has asked for this feature, so they’ve done a deal with the patent owners and offered it as the patent licensing fees they wanted, plus development costs. I doubt Sony is making a profit on this feature, they’re doing it to sell more cameras.
That would make a lot of sense. I hope it is the case and not just milking it. On a body that expensive adding upcharged soft/firmware without a good cause is repulsive. Sony took a huge share of the market by dropping FF mirrorless, but with their competitors showing up ready to fight I don’t think they can afford to pull this stuff off unless they get into a cabal together…
This makes the most sense to me. Assuming this is true,it would be idiotic of Sony to pay even $1 to those trolls on every camera they sell for such a niche feature. Better to pass the cost on to the people that desperately need it and pay for it out of corporate coffers anyway.
Seems like that particular patent has expired due to the non-payment of fees in 2014:
PATENT EXPIRED DUE TO NONPAYMENT OF MAINTENANCE FEES UNDER 37 CFR 1.362
A patent makes no sense here, an overlay on a screen is something computers have done for decades. I certainly can’t imagine how anyone could have a patent for something done by the bespoke hardware of each camera manufacturer.
You’d be amazed at the ridiculousness of patents. Apple has a patent for detecting phone numbers in text.
Meh, every time there’s a company that makes a greedy or stupid move there’s someone to comment “it’s probably because of patents”, but it’s almost never the case.
Sometimes companies are just greedy.
Gimmie a ruler and a sharpie and I’ll do it for free
pre printed gridlined screen protectors should be a thing. not like there are that many different screen sizes to have to account for
There are!! You can get them on Etsy!
Yup. Screenprotectors are cheaper than this shit update. Although if Sony hears that you may be forced to use viewfinder if they detect an aftermarket screen guard, and disable your screen
Sony should just introduce proprietary memory cards that only hold a certain number of pictures per card, and the cards are one time use only.
Maybe something like 24 or 36 pictures, to make it manageable.
Sony has had a history with making proprietary storage cards for its handheld gaming devices instead of simply letting you use SD cards, so it’s not out of the conversation
Finally, we’ve come full circle now all based on corporate greed?
Kodak is weeping tears of joy, they were right all along!
So I unironically wanted part of this haha, where I wanted a modern memory card with a small capacity to force me to use it like my film cameras.
Then I realised I could get the same effect by putting a multi-GB useless file on it lol
Or just use a film camera lol
I do, lots! But film is expensive :)
And lorem ipsum text is cheap.
My prediction is that by 2030, people (not me) will be paying monthly just to use the camera they paid full price for. Subscription based mandatory operating software and or monthly shutter click limit. Or maybe they’ll require a 60$ yearly fee for using non Sony lenses lol. Excited to see the next generation of uniquely creative greed! God has abandoned us lol
I hate everything about how camera functionality is going to end up being a bunch of menu choices you have to subscribe to.
This story has been bugging me for a bit because it’s being told by people who have no clue what they’re talking about. They’re not in this specific part of the industry and they have these hot takes that are wildly uninformed.
First, this update is not for you. This is almost exclusively firmware designed for volume school portrait studios e.g. Lifetouch. $150 to update a camera is nothing compared to the time in post that custom gridlines will save. I would even wager Sony was directly asked by these companies to do this and they were like “okay but we’re going to charge you.”
So, you have to understand how school portrait software works. You go to a school, shoot 500 something kids against a green screen, good to go, right? No. At some point you throw those photos into cropping software (usually provided by your lab) to get all the heads in the right spot and the right size. And the cropping software has these little ovals where you’re supposed to put the head and lines for the shoulders. Cool, right? Well it’s a ton of work if your photos are all different, someone has to go in and adjust that after the fact. And yeah, the existing grids can more or less get you there, but with custom grids you’re certain when you take the shot. They’re also helpful in this specific industry because the people taking these photos aren’t usually good at photography, so you can’t really trust their eye anyway. Certainly not across hundreds of different people. I’ve been shooting for nearly 20 years and I don’t think I could even be that consistent.
Anyways, how did we used to solve this problem? Viewfinder masking!
So this company would hook you up with an updated camera (like on your 5D or more likely a Rebel, in this type of photography) that had a custom grid line that was exactly what you needed it to be. And it cost something like $200.
So sony’s solution is a) cheaper and b) more flexible than what the industry has been doing for the last 30 years. The exact opposite of what most people are complaining about.
I’d pay that for a fucking bulb timer, or even more for shutter speeds like Fuji give us.
A7vii no memory card slots, built in storage, 64gb for $4000, 128gb for extra $20/month , 256gb $30/, 512gb $50. 1tb $100/m Internal memory is 1tb in every body but must pay to use various amounts , failure to pay and camera deletes all stored files down to 64gb.
DONT GIVE THEM IDEAS 😭😭
A7x - they charge by the frame and you basically rent it.
Sometime next year you need to pay for autofocus. Oops you ran out of credits to focus!