“The idea of a superhero team, which it so brilliantly subverts, wasn’t yet a thing in movies,” Nolan said about Snyder’s 2009 Alan Moore graphic novel adaptation.
Dredd’s problem was it was marketed as “Dredd 3D” in 2012. Three years after Avatar when every movie had a 3d version and only trash movies like Piranha 3DD were still advertising it in their titles.
From a UK perspective, I think Dredd’s biggest problem was lack of marketing. The first trailer only came out a few weeks before the film’s release. Also, it was unfairly labelled as a rip-off of The Raid.
TBH I only knew it was on because I walked past a cinema with a poster up. I hadn’t heard anything or seen any ads, so went in completely blind on a whim … the marketing must have been non-existant
Other examples could be Mystery Men and Dredd. Great movies, didn’t land, feel topical now.
Dredd’s problem was it was marketed as “Dredd 3D” in 2012. Three years after Avatar when every movie had a 3d version and only trash movies like Piranha 3DD were still advertising it in their titles.
From a UK perspective, I think Dredd’s biggest problem was lack of marketing. The first trailer only came out a few weeks before the film’s release. Also, it was unfairly labelled as a rip-off of The Raid.
TBH I only knew it was on because I walked past a cinema with a poster up. I hadn’t heard anything or seen any ads, so went in completely blind on a whim … the marketing must have been non-existant