I 100% understand why they did it go with Alpine - they’re trying to revive an old prestige name for their brand to sell more upmarket sports cars than they can under the Renault brand. They’re trying to raise the public image of their Alpine brand through F1, not the other way around.
Even with the Alpine name on the cars, they’re struggling to convince people it’s not a Renault. The A110 is a wonderful car. But it’s also 60,000+ euro for the base model and a “big boy toy”. At that price point, I’ve heard many prospective buyers indicate that they’d rather own a Porsche Cayman.
I wish it would just be “Renault Alpine F1”.
I 100% understand why they did it go with Alpine - they’re trying to revive an old prestige name for their brand to sell more upmarket sports cars than they can under the Renault brand. They’re trying to raise the public image of their Alpine brand through F1, not the other way around.
Even with the Alpine name on the cars, they’re struggling to convince people it’s not a Renault. The A110 is a wonderful car. But it’s also 60,000+ euro for the base model and a “big boy toy”. At that price point, I’ve heard many prospective buyers indicate that they’d rather own a Porsche Cayman.