A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads, according to a review of CMG marketing materials by 404 Media and details from a pitch given to an outside marketing professional. Called “Active Listening,” CMG claims the capability can identify potential customers “based on casual conversations in real time.”
I know for a fact that you’re wrong. You just are. I have never bought a single thing based on an ad, period.
What phone do you hve? What computer? What shoes? What milk do you buy? Ads dont work by showing up and making you go buy it like a drone. You see the ads a thousand times and then you start believing its better than other products
Or even as subtle as brand recognition. Nobody can research every purchase and when you walk walk up to two items and one sounds familiar. You’re more likely to buy that one.
I buy things by doing independent research of multiple items, looking at reviews and comparing what’s left. For more mundane things like milk, I read the packaging to confirm who produces and distributes it with the intent to buy as local and independent as possible. Or, at a minimum, the least worst option.
None of this takes that much time. It’s kinda crazy to me that people just buy stuff without caring about the details. At this point if I see an ad for something, I assume it’s a piece of shit or is gonna steal my data in some form.
That is absolutely impossible