Majority of us don’t really care, it’s until you decided to make it a means to brand your business as minority owned is you trying to make us care about it. Your product or service is what should be the one speaking about whether your business is worth supporting, not who you support and what community. That’s a huge part of, you know - business. Who you decide to serve or not is another thing but that’s not what this is about.
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My wife works at a Target and had to evacuate due to a bomb threat a few weeks ago. Target didn’t even communicate with employees in a meaningful way about all of it. I don’t blame the media. I think comparatively it’s a great company and I have a lot of good things to say about them but they really managed to disappoint everyone this summer…bigots, lgbtq persons and alllys, as well as employees.