For context I’m in the US. The last time I used YouTube without an ad blocker, there were 2 ads back to back, and way too frequently. I tried watching on my PlayStation tonight, and not only are they more frequent, they’ve increased in quantity by 150%. It’s also very common for the last ad to last 2 minutes to over an hour long. What the actual fuck, why would anyone watch YouTube without an ad blocker at this point? It’s literally unwatchable
Edit: the amount of unsolicited advice in the comments is unreal. I don’t get ads on my phone or on desktop, I’m very aware of how to block them. I simply won’t watch YouTube on my PlayStation anymore. I’m not looking for suggestions, please stop with the recommendations.
Where are you getting this insight from exactly?
You…don’t believe it works like that? Ultimately a sponsor isn’t going to pay much if no one watches the spot. Advertising has always involved getting as much data as possible on how your ads are doing.
I don’t have any one definitive link that will tell you “this is how it works”, but I’ve picked up a few things from the various discussions I’ve seen some youtubers have.
Aren’t creators getting paid before the video’s uploaded?
Neither will they if the platform goes bust through shitty practices.
But in the short run, I’m not taking away anything from anyone.