EU antitrust chief to Tim Cook: Apple must allow third-party app stores::The European Union’s Margrethe Vestager has met with leaders of US Big Tech firms to discuss their operations in the EU, and with Apple’s Tim Cook concentrated on the App Store and Apple Music.
That’s fair, and I admit it’s one possible outcome of all this. I just think that if the EU mandates that both Apple and Google have to support them that it’s going to shift the needle on it as the alternative infrastructure will be properly supported on every major platform. As you get that infrastructure, get payment providers in place to drive it all, the friction of switching will drop, which makes it a more appealing option for developers.