This statement was made by Ubisoft’s director of subscriptions, Phillipe Tremblay, who recently spoke to Gamesindustry.biz about the digital future and Ubisoft Plus specifically. Tremblay states that people eventually “got comfortable” with not owning their CD or DVD collections, and that a similar shift in attitude “needs to happen” in gamers.
You can’t steal something if you can’t own it Arrrr…
And really most of these AAa companies don’t make any great games anymore, just cheap cash grabs, why would even care about them