The Biden campaign will hit the airwaves in battleground states with its first abortion-focused ad of the year, featuring stark, emotional testimony from a woman personally affected by a state abortion ban who lays the blame directly on former President Donald Trump.

It comes as the campaign is launching a full-court press this week to put abortion rights front and center in the 2024 race, including with events headlined by President Joe Biden and Vice President Kamala Harris. The push marks the campaign’s first organized effort to emphasize the issue, seeking to further galvanize voters around reproductive rights in the first presidential election after the Supreme Court ended the federal constitutional right to an abortion.

The new TV spot also follows Biden’s ramped-up attacks against Trump in the opening weeks of the year, portraying him as a direct threat to democracy. It’s part of the campaign’s efforts to warn of Trump’s plans and positions ahead of a possible matchup in November.