TL;DR: stay away from trustpilot, they are anything but trustworthy. The EU federation really has to provide such platform, and not rely on a private corporation, if they want to promote trust in the EU. In the meanwhile, we should really get a review website aggregator, to spot the inconsistencies.

If I learned anything recently is that trustpilot is essentially an online “private security” firm at best, and an online “protection business” at worst, where they abuse their market dominant position, and wait for users to post damaging (however truthful) reviews of a business to then “offer” said business an opportunity to “manage and display”^[1] their reviews (what is there to manage about reviews third parties left of your business, aside from removing them?) for a modest sum starting from 250E a month, more than doubling for every tier, and going to undisclosed amounts, for the “enterprise” offer.

However they will also do nothing against fake positive reviews (as evidenced by the sheer amount of different websites offering them), and you can buy several dozen online for around 250E (or see here).

I discovered all this recently after seeing concerning patterns and doing tests (with the means available to me). In the process of doing said tests, I discovered a very well rated (essentially 5 out of 5) company (that I won’t name), that straight up lies about their entire offer, and merely sublets (without disclosing it) the offer of a much larger, and much, much cheaper company; all the while offering broken basic features.

Manage reviews for stores and branches

Stand out in local search as you manage and display content on each of your sites