In this particular case it’s even stupider. The average tiktok is short enough that it wouldn’t even be worth claiming any music used, and if nothing else would likely lead the average consumer on that platform to seek out the song in question via other means (legitimate or otherwise). Either way it’s free advertising for them. This seems like purely a flex from UMG.
In this particular case it’s even stupider. The average tiktok is short enough that it wouldn’t even be worth claiming any music used, and if nothing else would likely lead the average consumer on that platform to seek out the song in question via other means (legitimate or otherwise). Either way it’s free advertising for them. This seems like purely a flex from UMG.