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Disney+ Drops 1.3 Million Subscribers Amid Price Hike, Streaming Loss Shrinks by $300 Million::Disney+ lost 1.3 million subscribers in the final quarter of 2023 amid a hefty price hike that went into effect last fall
How do you lose money per subscriber? Surely the subscription fee each subscriber pays is enough to offset the server, labor, etc costs, right?
By making up more costs.
More seriously, by evaluating what you could be making by letting someone else run the streaming service and pay you for the rights, instead. It’s still a pretty imaginary number, but it does come from something real.
Also, for a business other than Disney, licensing fees for the content they show can be a pretty large cost that needs a lot of subscribers to offset.
The yachts don’t buy themselves.