These numbers are legitimately shocking.

  • atzanteol
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    9 months ago

    Ah - shit I completely missed that it was “impressions” being fraudulent not “clicks”. Thanks!

    • BolexForSoup@kbin.social
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      9 months ago

      Happy to help! Yeah they’re basically saying “we had 100 people come see your store!” and it was really only 25, meaning it severely diluted the value of impressions for advertisers.