Drop the dead donkey lion!

I don’t like the new design, and I like the old Victorian design.

Helen Edwards, adjunct associate professor of marketing at London Business School, said the rebrand would help to reduce the risk of excluding potential buyers.“The story of it coming from religious belief could put the brand in an exclusionary space, especially if it was to go viral on X or TikTok,” she told the BBC.

When I’m shopping, I definitely look closely at the quote on the can, then look it up, and decide not to buy syrup because it turns out to be a bible verse…

  • HeartyBeast@kbin.social
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    9 months ago

    When I’m shopping, I definitely look closely at the quote on the can, then look it up, and decide not to buy syrup because it turns out to be a bible verse…

    All it takes is a social media message to around a particular religious community who object and bam. There go substantial sales, I guess.

    You and I may not care. Others might

    • Flax@feddit.uk
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      9 months ago

      Who in their right mind would, though? Samson seems to be revered in Christianity and Judaism and is also regarded in some Islamic writings (I don’t think a Samson reference would be enough to turn away Muslims, due to them respecting most Old Testament figures) and Hinduism kind of views all religions as the same/similar thing.