'The best results and quality needed can only be achieved by experts in their field utilising GenAI as a new, powerful tool in their creative process.'

Global service provider Keywords, which recently worked on acclaimed projects like Alan Wake 2, Baldur’s Gate 3, and The Legends of Zelda: Tears of the Kingdom, conducted an experiment last year.

The company tried to make a 2D video game relying solely on generative AI (GenAI) tools and technology. The R&D initiative was dubbed ‘Project Ava’ and saw a team, initially from Electric Square Malta, evaluate and leverage over 400 (unnamed) tools to understand how they might “augment” game development.

As detailed in the company’s latest fiscal report, however, the project ultimately proved that while some generative AI tools might simplify or accelerate certain processes, they are currently “unable to replace talent.”

  • mindbleachEnglish
    1·
    8 months ago

    This is as shallow as crypto-bros going ‘people doubted the internet!’

    The existence of good or bad predictions is not an excuse to dismiss predictions. Especially when you’re insisting a blender full of every work ever created in any language will never ever ever do anything mindblowingly cool. The month after one company showed off photoreal video generation, from the vaguest possible suggestions… a year and a half after we were all saying the tech can’t even count fingers. This stuff is demonstrably getting stronger in a hurry.

    You are inevitably going to love some image that was described into being, by someone writing the thousand words it was worth. By all means, say that’s the human’s doing. But the human didn’t do it through talent with paints.