Noem — a Republican who for a time seemed poised to enter the 2024 presidential race and has billed herself as a potential vice presidential pick for former President Donald Trump as he campaigns for his own reelection — faced backlash as well as widespread scrutiny after initially sharing the video on Monday night. The governor herself starred in the promotional clip, which was styled like a typical infomercial and saw her giving praise to “the team at Smile Texas,” a cosmetic dental office, for performing a procedure that Noem praised for fixing her teeth and giving her a smile that she said she “can be proud of.”