I think it is really funny that with all the consolidation talks in the gaming industry, we hear so little rumors about UbiSoft getting bought. Microsoft is on a buying frenzy, SONY gets nervous, EA and Take2 have many multiples of Ubi’s equity, just to name the obvious players. The gaming industry has just been rated as more valuable than each the publishing, music and movie industries. Still UbiSoft seems to be in such a bad spot we don’t constantly hear publicly about a possible future acquisition.
The irony is that Ubisoft desperately now wants to be bought, but the massive kerfuffle over Microsoft buying Activision, and just how much of a ballache that has been may have made further industry-shaking acquisitions unlikely for the time being.
Yves is stuck with his massive, lumbering, inefficient, copy-and-paste factories and their collapsing internal structures filled with worker abuse and sexual harassment allegations.
I think it is really funny that with all the consolidation talks in the gaming industry, we hear so little rumors about UbiSoft getting bought. Microsoft is on a buying frenzy, SONY gets nervous, EA and Take2 have many multiples of Ubi’s equity, just to name the obvious players. The gaming industry has just been rated as more valuable than each the publishing, music and movie industries. Still UbiSoft seems to be in such a bad spot we don’t constantly hear publicly about a possible future acquisition.
The irony is that Ubisoft desperately now wants to be bought, but the massive kerfuffle over Microsoft buying Activision, and just how much of a ballache that has been may have made further industry-shaking acquisitions unlikely for the time being.
Yves is stuck with his massive, lumbering, inefficient, copy-and-paste factories and their collapsing internal structures filled with worker abuse and sexual harassment allegations.
Maybe no one wants them? 😀
BTW Ubisoft fought off a hostile take over few years back, and an year or so ago there were rumours of someone buying it.