Julia, 21, has received fake nude photos of herself generated by artificial intelligence. The phenomenon is exploding.
“I’d already heard about deepfakes and deepnudes (…) but I wasn’t really aware of it until it happened to me. It was a slightly anecdotal event that happened in other people’s lives, but it wouldn’t happen in mine”, thought Julia, a 21-year-old Belgian marketing student and semi-professional model.
At the end of September 2023, she received an email from an anonymous author. Subject: "Realistic? “We wonder which photo would best resemble you”, she reads.
Attached were five photos of her.
In the original content, posted on her social networks, Julia poses dressed. In front of her eyes are the same photos. Only this time, Julia is completely naked.
Julia has never posed naked. She never took these photos. The Belgian model realises that she has been the victim of a deepfake.
Modern surveillance capitalism has made sharing of private data normalised. These days we are very used to sharing pretty much everything about ourselves, in addition to having no control over how that information is used. That is a bad thing.
I suspect that these tools will, similarly, make nudity a bit more normalised in many societies across the world. That is probably a good thing overall.