For an increasing number of consumers, the brand represents a fun way to enjoy nonalcoholic beverages.
  • DragonTypeWyvern@literature.cafeEnglish
    4·
    11 months ago

    The appeal was people who don’t drink alcohol get some water that lets them fit in with the drinkers at first glance.

    And it doesn’t make it clear they’re judging everyone around them for lack of palate and sense.

    (Maybe that’s just me)