Though Schiller transitioned from marketing chief to “Apple Fellow” in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working close to 80 hours a week.
Schiller is known for responding to emails almost immediately, and answering phone calls at all hours. He testified during the Epic v. Apple lawsuit to ardently defend the App Store, and he is involved in Apple’s EU messaging as well. Schiller joined in on Apple PR calls with members of the media when the iOS 17.4 changes were announced, and he spent time explaining how the DMA will impact user privacy and security in Europe.
Discoverability doesn’t exist beyond what Apple shows you. Search is Amazon level of random. Pending updates were moved to account settings to make space for Apple Arcade.
It’s “great” when you search for the name of an app verbatim and it is like #4 or #5 in the search results.
I recommend this shortcut for searching the App Store.
I don’t mind that last one truthfully, but I use Apple Arcade sometimes. I hate in app purchases enough to tolerate the paltry selection.
But that’s fair on the other two points.
I adore concept of Apple Arcade and use it as well (mostly for ad and IAP-free versions of classic mobile games). Regardless of this I think it should have been a separate app like other services. Apple compromised usability to promote AA which is weird because usually they have enough restraint not to do stuff like that.
I feel like my usage pattern isn’t bothered by that, but I understand.
I feel that way about the “sports” section on Apple News. It’s in the way, and they’ve moved so far from the magazines thing which is all I like that it feels like they don’t value me as a user of that specific App.
Really I just hate Apple News for so many reasons and I want to love it.