1- Pillage, then burn. The Seventy Maxims of Maximally Effective Mercenaries Schlock Mercenary

We had a bit of trouble on the way over. I keep telling him, it’s rape the women and set fire to the houses.

This joke has an extra layer when you realise that killing the townsfolk and destroying the crops has the effect that there will be no people there to raid next season, so the boss viking is actually really terrible at his job and he’s going to get all his fellow vikings killed if they actually follow his orders.