I’m just hearing about this now and I thought it would be worthwhile to share.

There is a Canada-wide boycott of Loblaws planned for May 2024 (and beyond if you’re able). This includes any store under the Loblaws umbrella such as: Atlantic Superstore, Shopper’s Drug Mart, Save Easy, Your Independent Grocer, No Frills, Esso, and so on.

The goal of the boycott is for Loblaws to reduce prices by 15% and remove “member only pricing” so everyone has access to savings and deals.

The boycott is organized by a group on Reddit. You can find more details about it in this Reddit Thred

A happy byproduct of this will hopefully be more business going to small locally owned stores in your area instead of the two grocery giants. I’m in the Fredericton area so I can recommend Victory Meat Market and Peter’s Meats as excellent alternatives with better products, and similar or sometimes lower prices.

Here’s hoping there’s enough engagement to produce a significant drop in Loblaws sales and they take the voice of the customer seriously.