Details from https://www.reddit.com/r/loblawsisoutofcontrol/comments/1bff9rm/boycott/?rdt=54646

For those looking to participate in the community boycott starting May 1st

• We are boycotting Loblaw and Loblaw owned stores for the entire month of May 2024 (obviously you can boycott past this point in time)

• We are asking for a reduction in prices by 15%

• We are asking Loblaw remove “member only pricing” where customers are forced to sign up for a PC optimum card in order to receive sale prices

• If shopping is taking place at Loblaw stores, we are focusing on purchasing loss leaders