Remember, our cost profile isn’t just about headcount. Our biggest line-item expense is marketing, actually. So optimizing marketing would be a terrific way to make sure the company gets more efficient.
However employees are easier to cut vs our marketing budget. What, how do we expect people to hear about GTA 6 without our marketing budget? Look at how much our marketers have done in the last year.
This is such a bullshit response from them lol. “We need less people concerned with product quality and more that take care of popularity. That’s how we make it better” yeah nah.
Which is EXACTLY how CDPR fucked up cyberpunk so bad. Cut QA but hired marketers out the ass.
Reminded me of this famous Steve Jobs but of wisdom. Sounds like Rock Star may be making a fatal flaw.
