This is the story of how Google Search died, and the people responsible for killing it.
The story begins on February 5th 2019, when Ben Gomes, Google’s head of search, had a problem. Jerry Dischler, then the VP and General Manager of Ads at Google, and Shiv Venkataraman, then
If only there were specific people making those executive decisions that enshittify everything, we could all try to hold them at least a little bit accountable for it. We could call them “executives” or something.
Alas, corporate growth-at-all-cost policies are merely an emergent property with no one particularly responsible for them at all. It’s not like there’s something as damning as, say, an email thread outlining exactly who made all those shitty decisions.
If only there were specific people making those executive decisions that enshittify everything, we could all try to hold them at least a little bit accountable for it. We could call them “executives” or something.
Alas, corporate growth-at-all-cost policies are merely an emergent property with no one particularly responsible for them at all. It’s not like there’s something as damning as, say, an email thread outlining exactly who made all those shitty decisions.