Metadata and watermarking are pointless. Half of the models available now are open source and anyone with any know how can make their own tool that outputs image without said metadata. C2PA is just going to kill memes and the like. Though I bet Hollywood is going to eat this shit up. All media traceable to its origin - awesome way to catch pirates! Now imagine you created a meme and it goes viral. You don’t want to have your name associated with it unless you want multitude of different threats sent to you.
With AI it’s now easier to generate fake content and this fact is here to stay. We learned to not buy into sales of magical elixirs and magnetic pills, we’re going to have to learn to stop reacting to online content as if it’s real. I don’t think tech companies can find a tech solution to a human problem.
Metadata and watermarking are pointless. Half of the models available now are open source and anyone with any know how can make their own tool that outputs image without said metadata. C2PA is just going to kill memes and the like. Though I bet Hollywood is going to eat this shit up. All media traceable to its origin - awesome way to catch pirates! Now imagine you created a meme and it goes viral. You don’t want to have your name associated with it unless you want multitude of different threats sent to you.
With AI it’s now easier to generate fake content and this fact is here to stay. We learned to not buy into sales of magical elixirs and magnetic pills, we’re going to have to learn to stop reacting to online content as if it’s real. I don’t think tech companies can find a tech solution to a human problem.