Yeah, I was thinking that too. This John Oliver spam reminded me how at some point recently (before the protests) the biggest french meme subreddit r/rance was full of images of Bernard Tapie with some wordplay for like two days (eventually the mods stepped in to stop the flood). I don’t know if such a thing is common in the bigger subs, but maybe currently some are just thinking “oh, a new John Oliver trend, neat.” (Though, the larger scale and the fact other posts are not allowed, and the fact the trend is here to stay for as long as the protest, make the thing quite different.)