Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.
Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”
Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.
A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.
It would be a good thing, but there are a few problems.
Fast food has always been of soggy cardboard quality so when prices increase it kind of feels unjustified. Fast food workers are also being paid dick compared to how difficult their job is. And then it’s the fact that not only a fast food prices getting more expensive, it’s all foods. There is no cheap alternative anymore only expensive food you have to cook yourself or expensive food being delivered to you. Bottom line, I guess, It’s good we’re getting people off of fast food, but this isn’t the way to do it.