It’s not even smart marketing, it’s dishonest business practice. Consider that trucks and large SUVs are the most profitable vehicle, next that salesmen and marketers often sell those vehicles on towing capacity, and finally consider that many vehicles in North America don’t have official towing ratings whereas they do have ratings in Europe.
Car companies refuse to get tow ratings (which in many jurisdictions , or with many insurance.companies, cannot be insured to tow) in North America for perfectly fine smaller vehicles to hustle us into bigger more profitable vehicles, the health of our cities , climate, people and wallets be damned.
It’s one of the many ways manufacturers perpetuate toxic car culture and line their own pockets.
It’s not even smart marketing, it’s dishonest business practice. Consider that trucks and large SUVs are the most profitable vehicle, next that salesmen and marketers often sell those vehicles on towing capacity, and finally consider that many vehicles in North America don’t have official towing ratings whereas they do have ratings in Europe. Car companies refuse to get tow ratings (which in many jurisdictions , or with many insurance.companies, cannot be insured to tow) in North America for perfectly fine smaller vehicles to hustle us into bigger more profitable vehicles, the health of our cities , climate, people and wallets be damned.
It’s one of the many ways manufacturers perpetuate toxic car culture and line their own pockets.