I find it changing as of lately, as “W equivalent”, lumens, and actual Watts get printed on the bulbs’ package more often, sometimes even pulsation score or something. This really helps because actual Watts and lumens are quite independent now
Yeah exactly, but to get to that point we needed to message it to consumers as such for ~20 years. Similarly, in OPs example, the 20mg feels similarly to a 40mg, but with half the nicotine - clearly the measurement on the box is being used as a proxy for “how does this feel” (no clue if that has a measurement/is measureable) but could definitely message it similarly
I find it changing as of lately, as “W equivalent”, lumens, and actual Watts get printed on the bulbs’ package more often, sometimes even pulsation score or something. This really helps because actual Watts and lumens are quite independent now
Yeah exactly, but to get to that point we needed to message it to consumers as such for ~20 years. Similarly, in OPs example, the 20mg feels similarly to a 40mg, but with half the nicotine - clearly the measurement on the box is being used as a proxy for “how does this feel” (no clue if that has a measurement/is measureable) but could definitely message it similarly