Back before my friend’s dad’s business took off, he had an…interesting…tactic for billboards.

He’d book them under a different business name and then cancel at the very last minute. The billboard company had to sell that spot ASAP or it was “wasted” money so booking it came at a serious discount…for his actual company. The cancelation fee + discounted rate was way less than it would have cost if he just booked it normally.

Pretty shady but kinda funny.