As reported by Consumer Affairs, data shows that the average price of “video discs and other media” reached $44.06 in April 2024, a 29 percent increase compared to last year. That price may only continue to rise as stores like Best Buy and Target turn away from physical media. I guess I started raiding Walmart’s $5 DVD bin at the right time!
Probably a bit of both, but also think they’re actively trying to dissuade folks from buying physical media.