YouTube's crackdown on tools that block advertising continues with server-side ad injection. The developer of...
  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
    • Desistance@lemmy.worldEnglish
      12·
      6 months ago

      They’re trying. Give them some time. Users will lap it up like idiots instead of just saying no.

    • xcjs@programming.devEnglish
      8·
      6 months ago

      Google was working on a feature that would do just that, but I can’t recall the name of it.

      They backed down for now due to public outcry, but I expect they’re just biding their time.