この先 could be vaguely translated as “from this point onwards”, which usually has a temporal meaning “from now on”, but in this case it’s meant to be spatial, “don’t walk past this sign”.
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Glad the English translation is still understandable, even if it’s pretty funny.
Honestly they should post this somewhere more conspicuous than a hotel in northern Japan if they want humanity to get the message, maybe at the Shibuya scramble or Times Square.
