It’s getting ridiculous. There’s one youtuber that swapped the thumbnail 4 times this week just to make people look at it again and think it was a different video. The worst part is that it sort of works, I keep looking at it then remembering I saw something very similar from the same channel name yesterday.
I hate this so damn much.
A simplified explanation is that early traction on a video determines whether or not the algorithm will recommend it. If you miss that initial window, you will never get as many views. As such, channels have to aggressively test and change the title and thumbnail to gain the attention before that window closes. And yes, I hate it