I have a sales question. LOTR, I believe, is the best selling set of all time, right? And if I recall, the best selling commander set of all time is Fallout, behind that being Warhammer. Goes to imply the Marvel sets will likely be the next highest selling sets of all time, if not just behind LOTR. My question is, doesn’t this show WOTC should mostly just pivot to UB as the new ‘standard’ with old planes as the less visited product?
While will continue to do Universes Beyond as there is an obvious audience, but the Magic in-universe sets (which we call “MIP sets”) also serve an important function. There are a lot of fans who love Magic’s IP, and having sets that we have don’t have to interface with outside partners has a lot of advantages.
Wasn’t there a time when that was how it was done? I remember reading Maro say that 2 large sets per year were too few but 4 were too many. When they eliminated small sets/blocks? Shortly before Guilds of Ravnica I think.
I know for a while we had Core Set + 2-set blocks, but I wasn’t playing then and don’t know if they filled the gap with something else.
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