I disagree, unless you mean nautical piracy. The difference is that people are being swindled into paying them for a service that’s less effective than they represent it as being, whereas with piracy the only “loss” anyone suffers is speculative at best. What they’re doing is more like fraud, honestly. Unfortunately that speculative loss’s value is codified into law and the fraud is probably permitted as long as they have some fine print somewhere covering their asses.