Having been in this position, I’m sure having two apps is hell for them and increasingly complicated the more the features and back-end services overlap. And there would probably have been drastically more overlap between v2 and v3 than v1 and v2.

Ultimately, you just wanna be on one codebase.

I’m not saying this is a good or okay move by Sonos as a company to their consumers. But the die was cast when the product roadmap was established, and the short-sighted technical solutions people are throwing out in the comments are far worse options for the company (and consumers, in the long run) than just accepting the current problem and moving on.