Google’s story over the last two decades has been a tale as old as time: enshittification for growth. The once-beloved startup—with its unofficial “Don’t Be Evil” motto—has instead become a major Internet monopolist, as a federal judge ruled on Monday, dominating the market for online search. Google is also well-known for its data-harvesting practices, for constantly killing off products, and for facilitating the rise of brain-cell-destroying YouTubers who make me Fear for Today’s Youth. (Maybe that last one is just me?)
Google’s rapid rise from “scrappy search engine with doodles” to “dystopic mega-corporation” has been remarkable in many ways, especially when you consider just how much goodwill the company squandered so quickly. Along the way, though, Google has achieved one unexpected result: In a divided America, it offers just about everyone something to hate.
Here are just a few of the players hating Google today.
But that’s now changing. The bottom tiers of many (most?) streaming apps include ads, and it’s not a stretch to think that they’ll include ads on the higher tiers eventually, or just increase prices until people downgrade to ad-supported tiers. Yeah, you can use an ad-blocker, but you could also use a DVR for cable that also filters out ads.
I’m bailing on both and just buying physical media again. I hope that doesn’t die out, but I’m done with paying for subscriptions. We don’t watch a ton, so I’m probably going to save money this way.
I wish we had a streaming equivalent of a DVR, then I might actually want streaming again.