They failed through a combination of exactly that plus the wrongfully held opinion that their usual plan of selling cheaper than other supermarkets and thereby pushing them out of the market would work the same as in other countries.
Doesn’t really work if the other supermarkets are already working with very thin margins. They burnt through a little over 3 billion € by the time they left the German market.
They failed through a combination of exactly that plus the wrongfully held opinion that their usual plan of selling cheaper than other supermarkets and thereby pushing them out of the market would work the same as in other countries.
Doesn’t really work if the other supermarkets are already working with very thin margins. They burnt through a little over 3 billion € by the time they left the German market.