Analysis - Artificial intelligence-enabled cameras on billboards, in bus windshields, on petrol station forecourts and in the checkout at the supermarket - all these are here, or about to be.
Haha that makes sense. It’s something that makes the billboard company stand out in a sea of options, regardless of it it’s actually helpful for converting sales.
Google algorithms pounce on vulnerable people, billboards could do the same.
Not looking forward to the dystopia where one minute I’m admiring a picturesque landscape in a New Caledonia holiday ad and the next minute it sees me and hastily changes to an ad for cheap chocolate from The Warehouse.
Occasionally I’m in central Wellington and almost feel obligated to read the billboards. I am not sure how else a company is supposed to advertise to me. I use an ad blocked at home and at work, I have a pi-hole doing network-level ad blocking to cover my phone (as well as an onboard one for when I’m out and about). I don’t listen to the radio. I don’t watch broadcast TV, and hardly watch TV in general so can’t even get product placement. Don’t use Reddit anymore so no astroturfing.
Billboards are about the only way they can get me! Then it’s all Spark or power companies and a fat lot of good that does, if I’m going to choose a phone, internet, or power provider I’m gonna research the hell out of it on the internet, and I have no issues choosing someone I’ve never heard of since it’s all a commodity, one is the same as the next if it’s the same specs.
Maybe if (when) your vision becomes a reality, I’ll be able to get some relevant billboard ads. Though I’m not sure where they will get my data to make the ads relevant. Other billboards watching me?
Pretty sure Philip K Dick predicted it in the 60s but I can’t remember which book or story. I sometimes worry that we make things because he predicted them, but I do like the homeopapes.
Yeah I’m in a similar boat, I don’t watch broadcast tv or listen to the radio unless someone makes me, I have ad blockers and tracker blockers, my loyalty cards are all signed up to an alias and its alias phone.
Now that we don’t have a cat to spoil, I don’t think I’m anyone’s preferred target market though, except maybe some low level grifters!
I guess in the absence of data it will default to what advertising always defaults to, i.e penis enlargement.
I’m sure homeopapes are something we have. Perhaps you could call a social media feed something like that, though that’s more read what we tell you. Reddit/Lemmy? Where you subscribe to communities based on interest and get a feed of items of interest to you?
Or maybe RSS feeds are more in line with the idea? One way or another, I’ve sure homeopapes pretty much exist.
and its alias phone
Ooh what do you mean by this? I use randomised email aliases for pretty much anything I sign up for, but I haven’t found a way to avoid giving my real phone number when it’s mandatory.
I guess in the absence of data it will default to what advertising always defaults to, i.e penis enlargement.
Hopefully we will soon have glasses you can buy that use AI to block out adds within our vision, using generative AI to fill in the gaps like a real time photoshop.
Homeopapes are definitely a thing. News agreggators, RSS feeds and customizable news like Reuters, and things like pocket being able to send to ereaders.
Alias phone is not some exciting tech unfortunately. I just have another phone that has a number and email account of its own that get used for signups. It’s on casual prepay and is associated with its own human name and online accounts. It’s kind of like I have an invisible flatmate who likes things like fuel cards and free streaming services.
Hopefully we will soon have glasses you can buy that use AI to block out adds within our vision
Alias phone is not some exciting tech unfortunately. I just have another phone that has a number and email account of its own that get used for signups.
Ah bummer. I use a separate randomized email address when I sign up for things, all forwarded to my main email that stays hidden. But then I go and buy some coffee online, and check my Facebook settings and see the coffee place told Facebook I bouught coffee. How does it know? I have all the blockers in the world, Facebook shouldn’t have known I was there. Then I look at the Facebook record and see that it says they send Facebook the data through Facebook Business tools.
But how do they match it up? My best guess is phone number. I would prefer that I could use random phone numbers for each service that forward texts to my real number, like I have for email.
Knowing where you are and how you feel is just adding more layers to the ad pitch.
God knows if it works, but they sell the data and entities buy them, perhaps less important to utilize it all together than getting people used to constant surveillance and slowly building profiles and monitoring how to influence them.
I’m reading Mindf*ck at the moment, the book by the Cambridge Analytica whistleblower, and it’s pretty eye opening.
Basically using big data to identify a small number of people you can manipulate to change the outcome of elections. Billboard data surely feeds into that, if you can identify individuals from it (which you might not be able to today, but as you say, getting people comfortable with surveillance will allow more invasive iterations of the technology).
Why do billboards need number plate recognition? If they want to count eyeballs, would it not be enough to count vehicles?
I have a similar question about why a mall smart screen needs to know your mood.
The reason is always the same - we need to sell MORE stuff to you
But how does it help?
Are they just checking for duplulicates to identify people who commute regularly?
What does the smart screen in the mall change to sell you more stuff depending on your mood?
TL;DR: marketing departments are being up sold this crap by advertising vendors.
Haha that makes sense. It’s something that makes the billboard company stand out in a sea of options, regardless of it it’s actually helpful for converting sales.
Google algorithms pounce on vulnerable people, billboards could do the same.
Not looking forward to the dystopia where one minute I’m admiring a picturesque landscape in a New Caledonia holiday ad and the next minute it sees me and hastily changes to an ad for cheap chocolate from The Warehouse.
😆 oh boy, it’s coming, isn’t it?
Occasionally I’m in central Wellington and almost feel obligated to read the billboards. I am not sure how else a company is supposed to advertise to me. I use an ad blocked at home and at work, I have a pi-hole doing network-level ad blocking to cover my phone (as well as an onboard one for when I’m out and about). I don’t listen to the radio. I don’t watch broadcast TV, and hardly watch TV in general so can’t even get product placement. Don’t use Reddit anymore so no astroturfing.
Billboards are about the only way they can get me! Then it’s all Spark or power companies and a fat lot of good that does, if I’m going to choose a phone, internet, or power provider I’m gonna research the hell out of it on the internet, and I have no issues choosing someone I’ve never heard of since it’s all a commodity, one is the same as the next if it’s the same specs.
Maybe if (when) your vision becomes a reality, I’ll be able to get some relevant billboard ads. Though I’m not sure where they will get my data to make the ads relevant. Other billboards watching me?
Pretty sure Philip K Dick predicted it in the 60s but I can’t remember which book or story. I sometimes worry that we make things because he predicted them, but I do like the homeopapes.
Yeah I’m in a similar boat, I don’t watch broadcast tv or listen to the radio unless someone makes me, I have ad blockers and tracker blockers, my loyalty cards are all signed up to an alias and its alias phone.
Now that we don’t have a cat to spoil, I don’t think I’m anyone’s preferred target market though, except maybe some low level grifters!
I guess in the absence of data it will default to what advertising always defaults to, i.e penis enlargement.
I’m sure homeopapes are something we have. Perhaps you could call a social media feed something like that, though that’s more read what we tell you. Reddit/Lemmy? Where you subscribe to communities based on interest and get a feed of items of interest to you?
Or maybe RSS feeds are more in line with the idea? One way or another, I’ve sure homeopapes pretty much exist.
Ooh what do you mean by this? I use randomised email aliases for pretty much anything I sign up for, but I haven’t found a way to avoid giving my real phone number when it’s mandatory.
Hopefully we will soon have glasses you can buy that use AI to block out adds within our vision, using generative AI to fill in the gaps like a real time photoshop.
Homeopapes are definitely a thing. News agreggators, RSS feeds and customizable news like Reuters, and things like pocket being able to send to ereaders.
Alias phone is not some exciting tech unfortunately. I just have another phone that has a number and email account of its own that get used for signups. It’s on casual prepay and is associated with its own human name and online accounts. It’s kind of like I have an invisible flatmate who likes things like fuel cards and free streaming services.
If we get that I want the They Live plugin!!
Ah bummer. I use a separate randomized email address when I sign up for things, all forwarded to my main email that stays hidden. But then I go and buy some coffee online, and check my Facebook settings and see the coffee place told Facebook I bouught coffee. How does it know? I have all the blockers in the world, Facebook shouldn’t have known I was there. Then I look at the Facebook record and see that it says they send Facebook the data through Facebook Business tools.
But how do they match it up? My best guess is phone number. I would prefer that I could use random phone numbers for each service that forward texts to my real number, like I have for email.
Haha oh man, might be better not knowing.
Knowing where you are and how you feel is just adding more layers to the ad pitch.
God knows if it works, but they sell the data and entities buy them, perhaps less important to utilize it all together than getting people used to constant surveillance and slowly building profiles and monitoring how to influence them.
I’m reading Mindf*ck at the moment, the book by the Cambridge Analytica whistleblower, and it’s pretty eye opening.
Basically using big data to identify a small number of people you can manipulate to change the outcome of elections. Billboard data surely feeds into that, if you can identify individuals from it (which you might not be able to today, but as you say, getting people comfortable with surveillance will allow more invasive iterations of the technology).