Starbucks says Niccol can live in his home in Newport Beach, California and commute to Starbucks’ head office 1,000 miles away on a corporate jet

  • daddy32@lemmy.world
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    2 months ago

    Really? I wouldn’t call it coffee either, in a sense that the coffee beans are not the most important ingredient of the drinks, in either taste or volume…

    • Soggy@lemmy.world
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      2 months ago

      They sell that. They also sell tea and milkshakes, but you can go into any Starbucks and get a cup of drip coffee, or an espresso, or cold brew, or a mocha. But people like the sweet drinks and Starbucks is happy to oblige.

      They roast their beans too dark because they care more about consistency than subtlety or complexity, their anti-union pushes are bad for workers, they displaced a load of small coffee shops (I have seen significant rebound, but that might just be my region), there’s this new “supercommuter” nonsense.

      Pointing at a Frappuccino and saying “they don’t even sell coffee!” has no negative impact on their brand or business, it’s a transparently pointless claim to the general public, and it distracts from the very real problems Starbucks has. (I think it mostly sounds like “popular thing bad” with a sprinkling of “America bad” Eurosupremecy)