It works. Every weekday, all across America, people get into their cars and drive to or from work listening to the radio; as the nation’s largest statistics organization, Statista, notes, “During an average week in September 2020, radio reached 90.9 percent of all American men aged between 35 and 64 years of age.”

Radio engages, persuades, and informs — and, when done right, builds trust. And the first rule of politics is that trust wins elections.

In politics, just a few points usually decides winners and losers — and talk radio has reliably delivered that incremental edge to the GOP for three decades.

Democrats must get into the talk-radio game. As the old saying goes, “You can’t win if you don’t play.”